About the role

We’re looking for a modern-day BDR—what’s increasingly being referred to as a GTM Engineer—to bridge the gap between sales creativity and operational execution.

This is not a typical cold-calling role. Instead, you’ll design and deliver go-to-market campaigns end-to-end, using automation, data, and AI to create highly targeted, scalable, and effective outreach for our sales team.

You’ll work closely with our internal team and partners (such as Google) to:

• Source and refinetarget account lists from internal and partner-provided data.
• Enrich company and contact data to align audiences with our ICP.
• Refine sales plays and tailor messaging to specific verticals and personas.
• Build supporting sales collateral for those campaigns.
• Launch and manage campaigns in:
• Clay – lead sourcing and account enrichment
• HeyReach – LinkedIn automated outreach
• HubSpot – customer and prospect newsletters/updates
• Instantly – cold-email outreach
• Track performance, report insights, and recommend improvements.
• Manage inbound responses generated by campaigns.
• Support industry events and co-host webinars with the sales team.

You will be responsible for

On a day to day basis, you will

• Design and executemulti-channel outbound campaigns to target accounts.
• Build and maintain automated processes across our GTM tech stack.
• Follow CRM workflows to maintain clean, accurate data and reporting.
• Create and present performance reports to leadership.
• Collaborate with sales and marketing to align outreach with GTM strategy.
• Engage with prospects via email, LinkedIn, and other channels.
• Represent Cobry at trade shows, industry events, and webinars.

Skills that Matter (Hard Skills)

• CRM systems (HubSpot preferred)
• GTM-specific tools (Clay, HeyReach, Instantly)
• AI tools (Gemini, ChatGPT, Claude) for campaign building and personalisation
• Data enrichment and research capabilities
• Familiarity with automation platforms (n8n, Make, Zapier, or similar)
• SQL (preferred but not essential)
• Background in Business Development or Marketing

What Predicts Success in This Role (Mindset & Approach)

Technical fluency with commercial bias – You quickly pick up new tools and build campaigns with ICP and revenue impact front of mind.

Curiosity & experimental mindset – You approach campaigns like experiments, testing and iterating until you find what works.

Hacker mentality – You’re resourceful, inventive, and find ways to make things work within constraints.

Comfort with ambiguity – You can take loosely defined problems and turn them into clear, actionable plans to GTM.

How You’ll Be Measured (Success Metrics)

Your impact in this role will be evaluated on:

• Pipeline generated – Number and value of qualified opportunities created through your campaigns.
  

• Campaign performance – Engagement rates, meeting bookings, and conversion from outreach to opportunity.
  

• Data quality – Accuracy, completeness, and relevance of enriched target account and contact data.
  

• Execution speed – Ability to quickly design, launch, and iterate campaigns.

• Collaboration impact – Positive feedback from sales and marketing stakeholders on campaign alignment and execution.

• Innovation – Measurable improvements to GTM processes, tools, or playbooks introduced by you.

What You Bring (Experience & Track Record)

• 2–4 years in BDR, Marketing, Sales Ops, or GTM roles—ideally in the fast-paced SaaS or tech industry
  

• Proven track record of building and running outbound campaigns that deliver results.
  

• Strong understanding of data-driven sales and account-based strategies.
  

• Ability to translate business goals into operational systems and processes.
  

• Excellent written communication skills for high-quality outreach and collateral.
  

• Willingness to travel occasionally for events.

About us

The people part

We place a great emphasis on our culture. We’re a highly collaborative company that utilises the latest technologies, and you can expect to work with multiple teams that have different working styles. If you are an empathetic, understanding and self-motivated person, you will excel at Cobry.

What’s in it for you

We value continuous professional & personal development - and we're not just saying that; we really mean it!

You’ll have the opportunity to spend a portion of in-work hours on professional development, and we have other options for self-paced training.

Our work in Google Cloud means there are many opportunities in specific technology areas, too, so you can sharpen up your technical, sales, or marketing skills using our learning platforms. You’ll also be part of a tight-knit team that have a clear vision of how they make a difference.

Why Cobry?

We are now over 12 years in Business as a Premier Google Cloud Partner, operating across the UK and North America. We focus on 3 core areas Google Workspace, Data Analytics on Google Cloud, and AI.

Our team has great freedom in their work and the corresponding responsibility to do the right thing for our customers. Instead of controlling the Cobry team with process and bureaucracy, we enable innovation by providing great autonomy, so you can do the job you need to do without micro-management.

The team will empower you to excel in your role and contribute to the organisation’s continued success. You’ll also have the opportunity to constantly improve your skills and knowledge, influencing how your role is delivered. You’ll also be involved in the thick of things, a wide variety of projects, recognition of a job well done & the opportunity to work with a dynamic & highly collaborative team.

You'll also have:

A Four-day work week (following successful 3-month onboarding)

Holidays: 24 days holiday (including floating bank holidays)

Enhanced pension contribution

Enhanced sick pay 

Flexible working location

Flexible working hours

We are a Carer Positive employer - we are committed to supporting workers who have caring responsibilities at home

Social events, e.g. meals, axe-throwing, murder mysteries, escape rooms etc

Coffee or tea sent to your home

Financial support for WFH equipment

The latest tech equipment to do your job

Active support of continuous professional development

Cobry book club, where you can order a few books a month to keep!

Headway subscription

Access to our Cobry wellbeing hub, which includes free membership to the Calm app

Cycle to Work Scheme

Access to the LoveElectric electric car scheme

Salary: £70k (OTE)